Somewhere, somehow I came into existence.
Me, the fastest swimmer!
The winner of an amazing race.
The start of a unique life. Your life.
This is the principle of the I AM brand. The unique code to your self was already present in your very first cell. Your unique imprint on this planet.
In addition to a unique fingerprint, you—like everyone else—contain a unique mix of love, fun and creativity. Your upbringing and surroundings could have awoken it or put it to sleep but that’s not a problem: the aim of I AM is to let your primal self surface or shake it awake again!
– the mind behind I AM –