I AM, be who you are.

100% Belgian wearable fashion.

Dare to be different.

We are proud to present the latest I AM collection. Once again we have opted for the best quality with sumptuous fabrics, perfect cuts, soft washes and our emblematic I AM details.

With this unique designer collection, both children and adults can shine and express who they really are. In fact, did you know that our models are real mothers and fathers modelling here with their own children? Because that’s our take on fashion: it is either authentic or it isn’t…just like you.

I AM AW 2017-2018
I AM AW 2017-2018
I AM AW 2017-2018
I AM AW 2017-2018
I AM AW 2017-2018
I AM AW 2017-2018
I AM AW 2017-2018
I AM AW 2017-2018
I AM AW 2017-2018
I AM AW 2017-2018
I AM AW 2017-2018
I AM AW 2017-2018
I AM AW 2017-2018
I AM AW 2017-2018
I AM AW 2017-2018
I AM AW 2017-2018

GREEN is the new BLACK

What you buy matters.

Designing and making clothes will always have some impact on the environment.  The challenge here lies in eliminating any negative effects or at least in limiting them to a strict minimum.  This is why we at I AM have made a clear business choice; we want to evolve, step-by-step, to become a 360-degree conscious brand in which we scrutinise each aspect of development and production down to the finest detail to try to optimise it. We do this by keeping abreast of all the latest technologies and always opting for the more ecological and ethical option. Read more here about what we are already doing.

The first law of ecology is that everything is related to everything else.

Somewhere, somehow I came into existence.

Me, the fastest swimmer! The winner of an amazing race.
The start of a unique life. Your life.

Somewhere, somehow I came into existence.
Me, the fastest swimmer!
The winner of an amazing race.
The start of a unique life. Your life.
This is the principle of the I AM brand. The unique code to your self was already present in your very first cell. Your unique imprint on this planet.

In addition to a unique fingerprint, you—like everyone else—contain a unique mix of love, fun and creativity. Your upbringing and surroundings could have awoken it or put it to sleep but that’s not a problem: the aim of I AM is to let your primal self surface or shake it awake again!

Sven Bullaert
– the mind behind I AM –

 

Sven5(m)

“I keep in touch with what’s real.”

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